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Search Engine Optimization Versus Social Media Marketing: A Battle that...

By Rob Croll, Professor at Full Sail University Successful organizations know that their customers now “find” them online in many ways, including Google searches, Facebook pages, customer review sites,...

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“Like” is the New Link: How Facebook is Reorganizing Google’s Web

By Dave Kerpen, CEO of Likeable Media and author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social...

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